PLATINUM WHEY PROTEIN CONCENTRATE
The concentrate built from the best milk in the range. Ultrafiltered at low temperature from fresh German-origin milk so the immunoglobulins, lactoferrin and glycomacropeptides survive, flavoured with Swiss alkalised cocoa — 22 g of complete, unspiked protein per 30 g scoop, 3 g carbs, 1 g sugar, 120 calories. Four ingredients. No caseinate, no free amino acids, no clumps.
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Three ways to buy whey. Only one is premium milk at concentrate price.
Here's how Platinum Whey Protein Concentrate measures against the two things most people buy — a budget concentrate, or a whey isolate at nearly double the price.
- "24 g" that tests at 16
- Origin and process never stated
- Gags you down after week two
- Post-workout, between meals, in oats
- Origin and process on the label
- Verified, HPLC & FTIR tested
- Best if lactose is a real problem
- Loses the bioactives you're paying for
- 30–40% more per gram
| What decides the shake | Budget WPC | Platinum WPC | Whey isolate |
|---|---|---|---|
| Milk origin | Unstated | German-origin fresh milk | Varies |
| Process | High-heat, often spray-dried hot | Low-temperature ultrafiltration, instantised | Cross-flow / ion-exchange |
| Protein per 30 g | "24 g" — test it | 22 g (44% DV), unspiked | 25–27 g |
| Carbs · sugar · fat | Varies, often maltodextrin | 3 g · 1 g · 2 g | 0–1 g · 0 g · 0 g |
| Immunoglobulins, lactoferrin, GMP | Denatured | Intact | Largely removed |
| Ingredients | 8–12, incl. gums, colours | 4 — whey, Swiss cocoa, flavour, sucralose | 4–6 |
| Lactose | ~2–3 g | ~1 g | ~0 g |
| Verification | Rarely | Scratch-and-verify · HPLC & FTIR tested | Sometimes |
One scoop. Seven angles of attack.
Click any point on the chart to see which whey fractions handle that job — and the one-line mechanism behind each.
Four ingredients. Here's what's inside the whey.
Whey isn't one protein but a family of bioactive fractions, and ultrafiltration is what keeps them alive. Red bars mark the muscle-building fractions; navy marks the immune and recovery fractions.
β-Lactoglobulin
The richest natural source of leucine and BCAAs; drives the mTOR signal that switches on muscle protein synthesis after training.
α-Lactalbumin
High in tryptophan and cysteine; supports serotonin for sleep and glutathione for antioxidant recovery.
Glycomacropeptide (GMP)
Stimulates cholecystokinin so a shake keeps you full — the fraction isolates lose in extra filtration.
Immunoglobulins (IgG)
Antibody proteins preserved by low-temperature ultrafiltration; support gut and systemic immune defence in the post-training dip.
Lactoferrin
Binds iron to starve pathogens and modulates inflammation — one of the most studied bioactive milk proteins.
Serum albumin & lactoperoxidase
Minor fractions that contribute cysteine and enzymatic antioxidant activity.
Swiss cocoa (processed with alkali)
Alkalised Swiss cocoa gives a rounder chocolate with natural polyphenols — the reason no colour is needed.
Flavours & sucralose
Natural and artificial flavours with a non-caloric sweetener; the 1 g of sugar is milk sugar from the whey itself.
What's not in it
No sodium or calcium caseinate, no free lysine or glycine, no soy protein, no gums or thickeners, no colours. The 22 g is whey.
| Amount per serving | % Daily Value* |
|---|---|
| Calories | 120 |
| Total Fat | 2 g · 4% |
| Saturated Fat | 1 g · 5% |
| Cholesterol | 62 mg · 21% |
| Sodium | 101 mg · 4% |
| Total Carbohydrate | 3 g · 1% |
| Dietary Fiber | <1 g · 2% |
| Total Sugars | 1 g |
| Protein | 22 g · 44% |
| Calcium | 139 mg · 13% |
| Iron | 0.7 mg · 4% |
| Potassium | 210 mg · 4% |
* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice. Not a significant source of trans fat, added sugars and vitamin D.
Typical amino acid profile (mg per 22 g protein scoop — German-origin whey protein concentrate):
Naturally occurring BCAAs ≈ 5.0 g · EAAs ≈ 10.4 g · glutamic acid/glutamine ≈ 3.7 g per scoop. Typical values for undenatured whey; actual figures vary slightly by batch — see the certificate of analysis.
Ingredients: whey protein concentrate, cocoa powder (processed with alkali), flavours (natural & artificial) & sucralose.
Allergen: contains milk.
Directions of use: For adults, add one (1) scoop to 180–240 ml (6–8 oz) or two (2) scoops to 415–475 ml (14–16 oz) of your favourite beverage. Consume within 10 minutes after mixing. Take this product with an adequate daily fluid intake. Can be taken immediately following exercise or as needed throughout the day to meet your daily protein requirements.
Formulated and exclusively manufactured for Myogenetix®, San Diego, at an FDA-inspected, GMP-certified facility. HPLC & FTIR tested. Proudly made in USA.
Reading the label
- 22 g from 30 g is 73% protein — the honest figure for an ultrafiltered concentrate. Budget powders claiming 80%+ from a concentrate are usually spiked.
- Four ingredients. Whey, cocoa, flavour, sweetener. No caseinate, no free aminos, no gums, no colours — the ingredient line is the proof.
- 3 g carbs, 1 g sugar, 2 g fat — the small amounts that make a concentrate taste like a shake instead of water, and carry the bioactive fractions.
- 62 mg cholesterol is native to whey and normal for a concentrate; an isolate strips it along with the immune proteins.
- 139 mg calcium and 210 mg potassium per scoop come from the milk itself.
- Made in USA; German-origin milk, Swiss cocoa — the label carries the U.S. whey-industry quality statement, and the origin is why this is the Platinum tier.
From shake to muscle in four steps.
Whey leaves the stomach fast; instantised powder is already in solution. Peptides and amino acids cross into the bloodstream within the half hour.
Leucine peaks and switches on mTOR. Muscle protein synthesis climbs and stays elevated for the next few hours.
The full essential profile supplies the bricks; immunoglobulins and lactoferrin cover the post-training immune dip; glycomacropeptide keeps you full.
Two to four feedings of 25–40 g protein spread across the day beat one big hit. Platinum WPC is the easiest 22 g in the range to fit anywhere.
Eight reasons Platinum WPC is the daily protein.
German-origin milk
The tier is defined by the milk. Cleaner dairy, better-tasting whey, and the reason it earns the Platinum name.
Low-temperature ultrafiltration
Keeps immunoglobulins, lactoferrin and glycomacropeptide intact — the fractions high-heat processing destroys and isolates remove.
Not spiked
No caseinate, no free lysine or glycine. The 22 g on the label is 22 g of whey.
Swiss cocoa
Alkalised Swiss cocoa makes a chocolate you'll drink twice a day for 77 servings, with no colour and 1 g of sugar.
Fully instantised
Shaker, water, ten seconds. No blender, no clumps, no film on the cup.
Concentrate price, premium milk
₹123 per serving for German-origin, ultrafiltered whey — an isolate of this quality costs 30–40% more per gram.
Four ingredients
The shortest ingredient line in its category — nothing to hide behind.
Made in USA, verified in India
FDA-inspected, GMP-certified, HPLC and FTIR tested. Every tub carries a verification code.
Platinum WPC daily protein planner
Your protein target, how much food already covers, how many scoops close the gap, when to take them, and how long the tub lasts.
The whey market grew up. Origin and process are the new labels.
Amino spiking exposed
Independent lab tests turned "24 g" into a question, not a fact. Buyers now check the ingredient line for caseinate and free aminos.
Fit: four ingredients, no spiking.
Milk origin matters
Grass-fed, hormone-free, European-origin dairy is the premium signal in protein the way it is in cheese.
Fit: German-origin milk.
Bioactive whey
Immunoglobulins, lactoferrin and GMP moved from footnote to selling point as the gut-immune link went mainstream.
Fit: low-temperature ultrafiltration keeps them.
Concentrate reconsidered
Athletes realised isolates strip the bioactives they were paying for; a clean concentrate is the smarter daily protein for most.
Fit: premium WPC at concentrate price.
Protein distribution
Spreading 25–40 g across 3–4 feedings beats one big hit — an easy, tasty shake is the tool.
Fit: instantised, Swiss cocoa, 77 servings.
Short ingredient lines
Gums, colours and fillers are out; four ingredients is the new premium.
Fit: whey, cocoa, flavour, sucralose.
Every question we've been asked about Platinum WPC.
What exactly is Platinum Whey Protein Concentrate?
An ultrafiltered whey concentrate made from German-origin fresh milk and flavoured with Swiss alkalised cocoa — 22 g of complete protein per 30 g scoop, 77 servings, four ingredients, made in USA.
What makes it "Platinum"?
The milk. The standard Whey Protein Concentrate uses American dairy; Platinum uses German-origin milk and Swiss cocoa. Same ultrafiltration, same honesty — better raw material.
How is it different from your Whey Protein Isolate?
The Isolate is hydrolysed and filtered to zero lactose, carbs and fat — right for the lactose-intolerant or a contest diet. Platinum WPC keeps the bioactive fractions an isolate loses, at a lower price per gram. For most people it's the better daily protein.
Is it amino-spiked?
No. Four ingredients: whey protein concentrate, cocoa, flavours, sucralose. No caseinate, no free lysine or glycine. The 22 g is whey.
How do I take it?
One scoop in 180–240 ml or two in 415–475 ml of water or milk; drink within 10 minutes of mixing. Post-workout, between meals, or in oats and pancakes.
How much protein do I need?
Roughly 1.6–2.2 g per kg of body weight a day for someone who trains, spread over 3–4 feedings. The planner above sizes it and tells you how many scoops fill the gap food leaves.
Does it contain lactose?
About 1 g per scoop. Most people are fine; the mildly sensitive usually tolerate one scoop at a time. If you're clearly intolerant, choose the Isolate.
Why is there cholesterol on the label?
62 mg is native to whey and normal for a concentrate. Dietary cholesterol from dairy has little effect on blood cholesterol in healthy adults.
Is the sugar added?
No — 1 g of milk sugar from the whey. No added sugar; sweetened with sucralose.
Will it help me lose fat?
High protein plus the satiety from glycomacropeptide makes a deficit easier to hold. It isn't a fat burner — it's the protein that makes a diet work.
Is it vegetarian?
Yes — milk protein, no animal tissue. Not vegan.
Can I cook with it?
Yes — oats, pancakes and smoothies. Very high heat can make whey rubbery, so add it after cooking where you can.
Is it safe for my kidneys?
High-protein intake is safe for healthy kidneys. With diagnosed kidney disease, follow your doctor's protein guidance.
Can I take it with creatine, Aminogrow® or Muscledrol®?
Yes — all stack cleanly. Creatine goes straight into the shake.
Should teenagers use it?
The label is for adults. Teen athletes should get protein from food unless a doctor or dietitian advises otherwise.
Is it banned in sport?
No. Food protein only.
Where is it made?
Formulated and exclusively manufactured for Myogenetix® in San Diego at an FDA-inspected, GMP-certified facility, from German-origin whey and Swiss cocoa; marketed in India by Hybrid Laboratories (India) Private Limited.
How long does a tub last?
77 scoops: five and a half weeks at two a day, eleven weeks at one.
How do I verify my tub?
Enter the code at myogenetix.in/verify before first use.
How should I store it?
Cool, dry, lid tight, scoop dry. Keep out of reach of children.
Better milk. Same honest scoop.
Seventy-seven servings of German-origin, ultrafiltered whey with Swiss cocoa — four ingredients, nothing spiked.
Tick the acknowledgement to unlock checkout.
Platinum Whey Protein Concentrate is a protein food supplement for adults and is not for medicinal use; it is not intended to diagnose, treat, cure or prevent any disease. Contains milk. Take with adequate daily fluid intake; consume within 10 minutes of mixing. Consult a qualified healthcare professional before use if you have a kidney condition, milk allergy, or are pregnant or nursing. Individual results vary. © 2026 Hybrid Laboratories (India) Private Limited. All rights reserved.
